Twitter released their latest mobile application and as expected it has met the fury of the user base. Twitter has strayed away from simple “microblogging” to become a full featured ad delivery tool. That’s right, Twitter has finally moved from the simple 140 character status share to a social network tailored to the demands of the marketing gods.
Twitter for iPhone is no longer an interaction tool to create, it has become a tool to consume. Consume what? Well tweets of course, but who’s tweets? Gone is the “mentions” tab. Gone is the presence of direct messages. Now in place you have “Connect” and “Discover”. What do you connect and discover? I’m not exactly sure. Granted I haven’t really used Twitter for iPhone since Tweetie was purchased by Twitter. I have been using Tweetbot (more on that later).
So what’s the deal? Twitter seems to be pushing their product in a new direction — Twitter has made a bold move to make Twitter a place to serve information from people and companies who can afford to push said information to users. The “Discover” tab lets users follow the latest trends and news stories but who cares? It is often filled with items I simply don’t care about. It is items from people I don’t want to know or interact with. Yet it is right there, in my face.
Twitter seems to be moving in a backward direction. While they want to increase participation it is clear that the company is moving in an ad friendly direction. The app went from being Tweetie beautiful to Twitter for iPhone ugly. The app has wasted space, it isn’t efficient, and for the love of all things… what happened to direct messages? What about multiple account support? All of this buried.
It have a sneaking suspicion that Twitter is running out of steam. Sure it’s gaining ads but at what cost? Twitter has always lacked organization and a firm base. The 140 character and @reply system has worked but there was never any structure. No form like Facebook — it is so easy to follow interaction on Facebook. Twitter is going toward a “discovery” focus which is code for ad focus while Facebook is aiming to create a world where people can share ideas, likes, dislikes, and photos.
So all of this rambling, now what? I love Twitter, it has always been my favorite but their seemingly hell bent on serving the advertisers over the users. Remember the #dickbar? Well the new app is more or less just the #DickApp. It sucks. It’s ugly and lacks true function. The redesign leads me to believe I understand why visionary Tweetie creator Loren B left the company recently. If I saw my product get executed I would leave too.
Facebook steams ahead. Never thought I would say that!




