Path exploded on the iOS market… around December 2010. It was originally a service to share private photos with 50 of your closest friends. Despite a great user interface it never really caught on. So Path added Facebook sharing which did generate some more noise but again it never caught on.
As of a few weeks ago Path redesigned itself as a life journal. It launched what I consider to be the most beautiful example of design and UX (user experience) to date. The app itself is simply put, gorgeous. So many little details make it fun to tinker with. However no matter how beautiful something may be the market for said functionality doesn’t seem to be there.
I started getting a punch of emails from path a few weeks ago, none of my friends were ever on it but suddenly like an explosion the friend requests started coming in! I thought to myself, wow, this is neat! Lets roll with it. I stayed up to date on my friend’s progress for about 48 hours — and then I forgot all about the beauty of the app and saw it as something I needed to “check”.
72 hours in it all was quiet on the Path app front. No more updates. Everyone had signed up and while there were still friends signing up (due to other friends signing up) no one was using it as Path. It was just another way to spam Twitter/Facebook. Despite the beauty of the app, I uninstalled.
So where is Path now? You have a beautiful app which is amazing but what then? The service of Path is on par with a journal services like Momento or Day One (beautiful journal apps). The problem as well is these items are used as an “on top of” platform. They exist on top of Twitter and Facebook and theoretically just duplicate and complicate already basic function. How?
If I want to post what I’m doing I can just do that with Facebook or Twitter. Launching another app to interact seems to be another step. No? It is sad because I want to use Path — I really do think it is gorgeous! I’m in awe of the app! But I just don’t need it. That is the great tragedy.
Outside tech pundits and gurus, the valley and blogging elite — I just don’t see it. It’s been a week or so now… no more friend requests because I deleted the app. I was reminded yesterday by a tweet from my brother. It said it all.







